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Executive Officers

Laura Smith

Ms. Smith has served as Executive Vice President, Sales, Marketing and Customer Experience since December 2020.  She previously served as Executive Vice President, Marketing and Customer Experience. Ms. Smith has more than 20 years of expertise in the travel industry and customer experience. She joined Hertz in 2002 in Dublin, Ireland where she held various leadership roles at the company’s international customer contact center. In 2013, she relocated to the United States to lead Hertz’s Customer Care team and contact center in North America. In 2019, she was promoted to Senior Vice President of Customer Experience, overseeing the company’s global Customer Care and Customer Experience organizations.